Will a fat-blocking Pepsi really work?
Mayor Michael Bloomberg, the so-called soft drink czar who has banned sweetened beverages larger than 16 ounces in New York City, probably didn’t expect this development. Pepsi Tuesday launched a version of its popular cola in Japan that claims to block the absorption of fat. Could this new version of Pepsi solve Americans’ neck-and-neck desires for weight loss and sugary, super-sized beverages? Simply called Pepsi Special, the caffeinated soft drink has the added ingredient dextrin, a natural water-soluble dietary fiber derived from potatoes. Japanese commercials touting the product’s effectiveness for weight loss even go as far as to ask, “Why choose between a hamburger and a slice of pizza? If you choose Pepsi Special, you can have both!” But does it work? Pepsi claims that dextrin slows the absorption of fat in the body by binding with it and eliminating it as waste, not reserving it as empty calories.
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