Tim Tebow puts a trademark on Tebowing

Well, this is a new one -- the first time we're aware that a player in any sport has looked to slap a trademark on an on-field celebration. New York Jets quarterback/running back/marquee punt protector  Tim Tebow might insist that his bow-down gesture, commonly known as "Tebowing," is more meaningful (and profitable) than a spike or sack dance, and he's set some legal effect behind that notion.

Tebow has trademarked Tebowing.

"I knew that this stuff that had been talked about, but I didn't know everything had gone through," he said on Friday. "I knew it was something that was cool for me in the past; but it's not something I do as Tebowing. It's something I do that's prayer for me and it got hyped as Tebowing. I think one, more to control how it's used as well. Make sure it's used in the right way.''

We can argue that the intention of prayer shouldn't be a copyrighted exercise, but Tebow's legal and business acolytes would clearly disagree. According to the New York Post, the trademark was filed by California attorney Anthony Keats, on behalf of XV Enterprises Limited, which is Tebow's marketing arm.

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